Character Driven


OBJECTIVE  //
Without a soccer team, soccer players don’t have a sense of
identity. Once you stop playing on a team you’re alone. We are giving soccer players a sense of community and identity. You don’t have to wear your soccer top or jersey to let people know you’re a soccer player. Part II is the universal brand for all soccer players on and off the field.

APPROACH  //
-We don't “sell soccer street wear”, we help people fit into the
a community outside the field 

-Shouldn't have to wear a jersey or your track top to consider
yourself a soccer player. Wear it at the bar, at the game, or
anywhere you like because those that know, know

-Never feel alone

 
 

FREELANCE //
September
2021-2022
Lifestyle Brand

DELIVERABLES //
Logo design
Brand Identity
Social Media Strategy
Clothing/Swag
Custom Packaging
Website

ADJECTIVE //
Approachable
Human-powered
Minimal
Contemporary